Friday, July 17, 2009

Is Bigger Always Better?

In a recent blog, our friend Neil Duffy wrote about the entrepreneurial spirit and how independents must strive to maintain that spirit. I could not agree more. In this age of Super Wal-Marts and bigger is better, is bigger always in the best interests of the consuming public? When the commerce is a commodity, this concept may be acceptable. But when the commerce involves a service, it is not. Auto glass repair and replacement is a service, so the industry is certainly on the wrong track. And the consumer is surely a loser.

Competition is less, choice is stifled and public safety can be compromised. The “how low do you go?” mentality in the AGRR industry is prevalent. But any independent that has served this industry for any length of time knows better. And quality independents know that the product offered is not a commodity; rather it is a service. And many take pride in the service that they provide to their customers and the quality of glass they install.

The other day, someone posted a link to the ABC 20/20 report about the importance of proper and safe windshield installation, which originally aired many years ago, on the glassBYTEs.com™/AGRR Forum. After viewing that video, I took the time to reflect and I could not help but conclude that the macro atmosphere within the AGRR industry undermines the safe and proper installation of windshields, breeding exactly what we witness in this ABC production. Unfortunately, this report portrays the reality in our industry and I believe that the installers that were featured in this exclusive represent the majority of the laborers serving this industry rather than the minority. It is amazing how that report still portrays our industry today, some several years later. However, there are people in the industry that are working feverishly to change it for the better.

We independents are operating in an industry where the primary focus is on price, one size fits all, and when compared, an apple is the same as an orange. It doesn’t matter that the pinchweld is rusted and may require additional labor or the fact that the replacement windshield should not be installed at all. (How many of you refuse to do an install when you know that it would not be safe to do so?) It doesn’t matter that installers follow proper procedures. It doesn’t matter that the independent shop only employs certified technicians or subscribes to the AGRSS Standard. So why do we bother to go the extra mile to take care of our customers? Does it make sense? Why don’t we all become hacks, cut corners and make more profits? After all, if Hackits Auto Glass can do it, why can’t we? The answer is that many of us are true professionals and will not compromise our integrity or compromise the safety of our customers.

So put it all together, mix in all of the major issues confronting the auto glass repair and replacement industry, such as steering, unlicensed claims adjusters, improperly trained techs, pricing pressure and inferior glass and you have a recipe for disaster. The certification of technicians and a comprehensive standards program like AGRSS are definitely a step in the right direction. I believe that injuries related to improper and unsafe windshield installation, like the two included in the 20/20 report, are more common than reported. Just how did the AGRR industry, a serviced-based industry, make the transition to a commodity-based industry? And when you take into consideration that all of the major players in our industry are fully aware of the importance of the consumer safety issues at stake, these two incidents are two too many. Don’t you agree?

1 comment:

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